Privacy & Cookie Policy

What this Policy Covers?

Trading as Diva By Harper who are a subsidiary of Flying Trade Group PLC. Flying Trade Group are committed in safeguarding your personal data, we have developed this policy explaining how we collect, use and protect your information.

• What type of personal data that we collect
• How and why we collect and use your personal data
• Who, when and why we share your personal data within the Flying Trade Group and other organisations.
• What are your rights and choices when it comes to your personal data.

What type of Personal Data that We Collect

1.  When you register with Us:

• Your personal details, including your postal and billing addresses, delivery address, email addresses, phone numbers, date of birth, title and any information from credit searches if applicable.
• Details of your account in any of our businesses.
• Your account login details, such as your username and the password that you have chosen

2.  When you shop with us online or browse our Websites or use our Mobile Apps, we may collect:

• Information as set out in item number 1 as above.
• Details about your purchases (e.g.: what you have bought, when and how you paid for it)
• Details about your online browsing behaviour on our Websites and Mobile Apps, (including those shown on other organisations’ websites)
• Details about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

3.  When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

• Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
• Details of the emails and other digital communications we send to you that you open, including any links in them that you click on,
• Your feedback and contributions to customer surveys and questionnaires.

How and why we use your personal Information

This section explains in detail how and why we use personal data.

1.  Make our Services available to you

• Manage the accounts you hold with us,
• Process your orders and refunds

We need to process your personal data so that we can manage your customer accounts, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for.

2.  Manage and improve our day-to-day operations

• Manage and improve our Websites and Mobile Apps

We use cookies and similar technologies on our Websites and Mobile Apps to improve your customer experience. Some cookies are necessary so you should not disable these if you want to be able to use all the features of our Websites and Mobile Apps. You can disable other cookies but this may affect your customer experience.

• Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you;
  We rely on the use of personal data to carry out market research and internal research and development, and to improve our information technology systems (including security) and our product range and services. This allows us to serve you better as a customer.

We rely on the use of personal data to carry out market research and internal research and development, and to improve our information technology systems (including security) and our product range and services. This allows us to serve you better as a customer.

• Detect and prevent fraud or other crime

It is important for us to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services. This helps us to make sure that you can safely use our Services.

3.  Personalise your experience

• Use your online browsing behaviour as well as your in-store and online purchases to help us better understand you as a customer and provide you with personalised offers and services.
• Provide you with relevant marketing communications (including by email, post or online advertising), relating to our products and services, and those of our suppliers. As part of this, online advertising may be displayed on websites on other organisations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers Partners.

4.  Contact and interact with you

• Contact you about our Services, for example by phone, email or post or by responding to social media posts that you have directed at us.

We want to serve you better as a customer so we use personal data to provide clarification or assistance in response to your communications

• Manage promotions and competitions you take part in, including those we run with our suppliers Partners.

We need to process your personal data so that we can manage the promotions and competitions you choose to enter.

• Invite you to take part in and manage customer surveys, questionnaires and other market research activities carried out by us and by other organisations on our behalf.

We carry out market research to improve our Services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice.

To help us to better understand you as a customer and to be able to provide you with services and marketing communications, including online advertising, that are relevant to your interests we also combine personal data we collect when you make purchases in-store using Clubcard with personal data collected from our Websites, Mobile Apps and other sources.

Sharing personal data with other organisations:

• We may share personal data with other organisations in the following circumstances:
• if we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk);
• to an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we may have with you to. If the transfer or sale goes ahead, the organisation receiving your personal data can use your personal data in the same way as us; or
• to any other successors in title to our business.
• To other businesses within the Group of our main holding company for the purpose of analysing information and marketing to you products or services which we consider appropriate.
• to after buying within the group and our main holding company for the purpose of analyzing information and market to you products and services we consider appropriate.

1.  How we protect personal data

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities.

• We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
• We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal data with you.
• We will reveal only the last four digits of your credit card number when confirming an order.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Policy.

2.  Marketing and market research

We will send you relevant offers and news about our products, including associated companies and services, in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time.

We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.

3.  Cookies and similar technologies

We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and Mobile Apps and to provide you with relevant online advertising. This section provides more information about Cookies, including how we use them and how you can exercise your choices about our use of Cookies.

How we use Cookies

Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.

Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve your customer experience. For example, we use Cookies to do the following:

Improve the way our Websites and Mobile Apps work

Cookies allow us to improve the way our Websites and Mobile Apps work so that we can personalise your experience and allow you to use many of their useful features.

For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites and Mobile Apps.

Improve the performance of our Websites and Mobile App

Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you get an error messages as you browse.

These Cookies collect data that is mostly aggregated and anonymous

• Deliver relevant online advertising

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites.

Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected

• Measuring the effectiveness of our marketing communications, including online advertising

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you, your choices when it comes to Cookies.

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device.

If you choose to disable some or all Cookies, you may not be able to make full use of our Websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.

Phishing

Phishing is the practice of tricking someone into giving confidential information. Examples include falsely claiming to be a legitimate company when sending an e-mail to a user, in an attempt to get the user to send private information that will be used for identity theft and fraud.

We will never ask you to confirm any account or credit card details via email. If you receive an email claiming to be from Diva By Harper asking you to do so, please ignore it and do not respond. You can contact us directly or Information Governance Manager to report it or if you are unsure.

LINKS TO OTHER WEBSITES

This privacy policy applies solely to information collected by Diva By Harper and is aligned to our parent policies of the Frasers wider Group business. Our websites may contain links to external sites, operated by other owners and third parties, over which we have no control. For this reason, we encourage our visitors to be aware when they leave our website and to read the privacy statements applicable on other sites they may visit. Any access to such other sites or pages is therefore entirely at your own risk. We are not responsible for the data protection policies (including personal data protection and cookies), content or security of any third party websites linked to or from group websites.

Your rights

Under the Data Protection Act 1998, you have the right to see the personal data we hold about you. This is called a Subject Access Request.

If you would like a copy of the personal data we hold about you, please write to:

Data Protection Officer, Europa House, Europa Way, Harwich. Essex CO12 4PT
You can also email us at info@divabyharper.com

The law allows us to charge an administration fee of £10. If you write to us by post, please enclose a cheque or postal order for £10 made payable to “Diva By Harper”.

We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.

How to contact us

If you have any questions about how we collect, store and use personal data please contact us

Flying Trade Group
Diva By Harper
Europa House
Europa Way
Harwich
CO12 4PT